Designed to be different

Fernando & James was inspired by our two little boys, whose middle names—Fernando and James—became the heart of our brand. As parents, we wanted toys that felt beautiful, imaginative, thoughtfully made, and special enough to be treasured. When we couldn’t find exactly what we envisioned, we decided to create it.

What began in our home in Murfreesboro with a love for crocheted and wooden designs has grown into a collection of handcrafted toys, personalized keepsakes, thoughtful baby gifts, and carefully selected childhood favorites.

Most of our signature products are designed by us here in the United States and then brought to life by our talented artisans, who create each piece with close attention to craftsmanship and detail. We also thoughtfully select products from small brands we love to complement our original designs.

Everything we design, create, or choose is guided by the same care we would want for our own boys.

Our hope is simple: to bring a little more joy, imagination, and meaning to childhood—one special gift at a time.