Privacy Policy

Last updated: September 10, 2026

Fernando & James LLC (“Fernando & James,” “we,” “us,” or “our”) operates fernandoandjames.com and provides the related products, content, features, and services described in this Privacy Policy (collectively, the “Services”). Our online store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, make a purchase, participate in a promotion, request a personalized product, or otherwise communicate with us.

By using our Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. Depending on how you interact with our Services, we may collect the following categories of information:

Contact Information

This may include your name, email address, telephone number, billing address, shipping address, and other contact details you provide.

Order and Transaction Information

This may include products you view, place in your cart, purchase, exchange, or return for store credit, along with order history, delivery preferences, transaction details, and payment confirmation.

Payment information is processed by Shopify and our payment providers. Fernando & James generally does not receive or store your complete payment card number.

Account Information

If you create a customer account, we may collect your account credentials, preferences, saved addresses, and related account settings.

Personalization and Redemption Information

When an adult orders or redeems a personalized product, we may collect information provided for creating and delivering that product. This may include a child’s name, birth date, birth time, weight, length, design selection, delivery preference, and similar personalization details.

We use this information only as reasonably necessary to create, fulfill, deliver, and support the requested product or promotion.

Promotion and Giveaway Information

If you participate in a giveaway, market promotion, hospital program, or similar event, we may collect information such as your name, email address, ZIP code, eligibility or redemption information, and communication preferences.

Communications

We collect information you provide when you contact us, request customer support, submit a review, or otherwise communicate with us.

Device and Usage Information

We and our service providers may automatically collect information about your device and interaction with our website. This may include your browser type, device type, IP address, network connection, pages viewed, products viewed, referring pages, and the dates and times you access the Services.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, and similar technologies to operate our website, remember your preferences, understand website usage, improve our Services, prevent fraud, and support advertising where permitted.

How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, create an account, request personalization, enter a promotion, subscribe to emails, or contact us

• Automatically when you visit or interact with our website

• From Shopify and other service providers that help operate our store

• From business and marketing partners, when permitted by applicable law

• From third parties when you direct them to provide information to us

How We Use Personal Information

We may use personal information to:

• Process payments and fulfill orders

• Create personalized and made-to-order products

• Arrange shipping or local delivery

• Process exchanges, store credit, and eligible order issues

• Administer promotions, giveaways, and redemption programs

• Create and manage customer accounts

• Provide customer service and respond to inquiries

• Send order confirmations, tracking information, and other transactional communications

• Send promotional emails when you have subscribed or when otherwise permitted by law

• Personalize and improve your shopping experience

• Analyze website performance and customer interactions

• Detect and prevent fraudulent, illegal, or malicious activity

• Protect our customers, business, and website

• Comply with applicable laws and valid legal requests

• Enforce our Terms of Service and other policies

How We Disclose Personal Information

We may disclose personal information when reasonably necessary for the purposes described in this policy, including:

• To Shopify, which hosts and supports our online store

• To payment processors and financial-service providers

• To shipping carriers and local delivery providers

• To service providers that assist with website hosting, customer service, email communications, analytics, product personalization, reviews, fraud prevention, and order fulfillment

• To professional advisers, government authorities, or law enforcement when required or permitted by law

• In connection with a business transaction, such as a merger, acquisition, financing, reorganization, or sale of business assets

• To other parties when you request, direct, or consent to the disclosure

We do not sell personal information for money. However, certain advertising, analytics, or Shopify services may involve disclosures that are considered a “sale,” “sharing,” or use for targeted advertising under some privacy laws. Where applicable, you may have the right to opt out of those activities.

Relationship With Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our store to provide and improve its services.

Information submitted through our store may be transmitted to Shopify and other service providers that may operate in countries outside your place of residence. Shopify may also process information from your interactions with our store to provide fraud prevention, analytics, personalization, advertising, and other enhanced services, depending on the settings and features enabled for our store.

You can learn more about Shopify’s practices and exercise applicable rights through the Shopify Privacy Portal.

Marketing and Communication Preferences

If you subscribe to our promotional emails, we may send you information about new products, upcoming markets, gift ideas, promotions, and other Fernando & James news.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message. Even after unsubscribing, you may still receive non-promotional communications relating to your orders, account, customer-service requests, or other transactions.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of certain personal information

• Request a portable copy of certain personal information

• Opt out of certain sales, sharing, or targeted advertising

• Appeal a decision regarding a privacy request, where applicable

• Withdraw consent when processing is based on consent

You may submit a request by contacting us at customerservice@fernandoandjames.com.

We may need to verify your identity before completing a request. You may also be permitted to authorize another person to submit a request on your behalf. We will not discriminate against you for exercising an applicable privacy right.

Where available, you may also use the privacy or data-sharing opt-out controls provided on our website. We recognize Global Privacy Control signals where required by applicable law and supported by our website platform.

Children’s Privacy

Our website and Services are intended for adults and are not directed to children under 13. We do not knowingly ask children to create accounts, make purchases, enter promotions, or submit personal information directly to us.

An adult purchasing or redeeming a personalized product may voluntarily provide limited information about a child, such as a name and birth details. This information is submitted by the adult and is used only as reasonably necessary to create, fulfill, deliver, and support the requested product or promotion.

If you believe a child has submitted personal information to us directly without appropriate authorization, please contact us so we can evaluate and delete the information when appropriate.

Security and Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no security system or method of transmission is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, maintain business and transaction records, provide our Services, resolve disputes, enforce agreements, and comply with applicable legal, tax, and accounting obligations.

Third-Party Websites

Our website may contain links to websites or services operated by third parties. Their privacy and security practices are governed by their own policies. We are not responsible for the content, privacy practices, or security of third-party websites.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, Services, or legal obligations. When we make changes, we will post the revised policy and update the “Last updated” date.

Contact Us

For questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, contact:

Fernando & James LLC
Murfreesboro, Tennessee, United States
Email: customerservice@fernandoandjames.com
Telephone: 615-713-6980